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MARKETING SERVICES FOR THE DIVISION OF DIVERSITY, EQUITY AND EDUCATIONAL ACHIEVEMENT AT UW-MADISON

(contract last updated 06/28/2013)

SCOPE:

Contract for the purchase of marketing services for the preparation of materials to present program operation, outcomes and needs to key audiences and potential supporters in the broad variety of formats we need from printed reports to virtual information banks, in accordance with UW Communications policies.

 

The deliverables will include, but not be limited to:

 

1) Graphics depicting educational, operational & management theory;
2) Graphic design and layout of divisional and program reports, pamphlets, donor information summaries &  marketing materials;
3) Virtual and web-based conversions of all of the above;
4) Work on a regular basis with the senior university relations specialist to build marketing portfolio and plan to support development goals.
5) Work with staff, as needed, to assist with redesigning and creating a consistent “brand” design for educational materials for the Divisions programs.
6) Advise Vice Provost on an integrated marketing strategy that knits together both traditional and social media outlets to enhance the power of the Divisions messages. 
7) Provide direct consultation to staff members who manage the Divisions social media. 
8) Other special projects as needed. 

CONTRACT # DESCRIPTION
13-3048 MARKETING SERVICES FOR THE DIVISION OF DIVERSITY, EQUITY AND EDUCATIONAL ACHIEVEMENT AT UW-MADISON
CONTRACT ORIGIN: ADDITIONAL INFORMATION:
UW-Madison
Purchasing Services
21 N Park St, Ste 6101
Madison, WI 53715-1218
UW-Madison users contact:
Carl Hubbard
(608) 262-6557 FAX (608) 262-4467
CHubbard@bussvc.wisc.edu
  Non-UW-Madison users contact: Vendor Representative
RESTRICTED TO:

Division of Diversity, Equity and Educational Achievement (DEEEA)

COOPERATIVE PURCHASING: NO
CONTRACT TERM: June 15, 2013 through June 14, 2014, with automatic renewal extensions to June 14, 2016, unless amended, cancelled or rebid.

Vendor(s)
094935
Knupp & Watson & Walman Inc (KW2)
5201 Old Middleton Rd
Madison  WI  53705
     
Sales Representative: PHONE # CELL PHONE #
Jack Ferreri 608-232-2300 608-232-2301
E-mail:jferreri@kw2ideas.com
  PHONE # FAX #
Ordering/Expediting: 608-232-2300 608-232-2301
Invoice Information: 608-232-2300 608-232-2301
Returns: 608-232-2300 608-232-2301
Supplier Diversity Reporting: 608-232-2300 608-232-2301
Website: www.kw2ideas.com
Commodity Code 961-53
Federal Employee ID # (FEIN) 39-1658926
F.O.B. “V” F.O.B. SERVICE/MAINTENANCE
Terms: N/30
Invoicing: Invoices shall reflect contract pricing
Pricing Information: SEE BELOW

COST ITEM 

HOURLY RATE

TOTAL IMPLEMENTATION & SERVICE COSTS

 

Project Development

$110.00

Graphic Design

$95.00

Project Support Services

$100.00

 

CONSULTANTS

HOURLY RATE

Project Manager

$110.00

Graphic Designer

$90.00

Project Support

$100.00


Revision History

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